Updated: Apr 30
Smart, driven, passionate are just a few words to describe Joanna, the owner of Live Fabulously Boutique, a women's fashion e-commerce brand that she founded nearly seven years ago. For the past year, I've had the pleasure of coaching this impressive entrepreneur who is on her way to e-commerce stardom.
How has Live Fabulously Boutique grown and evolved since the launch?
When I started Live Fabulously, I truly didn't believe it would ever be what it is today. My goal was to make only a fraction of what the company makes now, and I didn't think I would have multiple employees. From starting in my basement with no windows (we had a dehumidifier running 24/7) and having a one-year-old when we launched, I couldn't imagine Live Fabulously evolve into what it has today with six employees and a soon to be new space of 6,000 sq ft.
What have been your most significant business achievements?
My most significant achievements have been growing with the company. I didn't realize how one has to evolve as the company evolves. The more successful I am mentally, emotionally, and physically truly plays a vital role in how the company moves and pivots. I also love having employees and learning to foster a relationship with them because they truly are what makes Live Fabulously function. Without my employees and staff, it would just be a building with clothes sitting in it.
What are your big goals for the next few years?
Our goals for the next few years include doubling our staff, doubling our revenue, and doubling our social media. We look forward to expanding and growing a team that is well taken care of as well as improving the effectiveness in which our company moves. We want to ensure that we are creating a work environment for individuals that foster their growth within the company, in turn, sparking growth in revenue and marketing as a result of the growth employees feel working for us.
What were the main reasons you’ve decided to hire a coach? Being an entrepreneur is lonely, hard to navigate and just plain scary. Being able to rely on someone that can guide me through the unknown based on what they’ve done is like unlocking a treasure chest of wealth that can’t be found elsewhere.
What do you like the most about working with Joel? He is direct and what you see is exactly what you get. You can tell by the way he lives his life that his example is directly correlated to his business and personal life giving you a double whammy in coaching not only for the business side but the personal side of things as well.
What tangible and intangible results do you attribute to working with Joel? The way he conducts everything in his life across the board is impressive. In addition, he had me come down and visit his warehouse and it was one of the most life-changing experiences of my life. You can truly see how a fully functioning business runs in a manner that is efficient and consistently getting better.
What would you say to someone thinking of hiring Joel to be their coach? Do it, you’ll regret it if you don’t. Investing in yourself is one of the most rewarding and best investments you can make in your life.