My Personal Journey
I was born in Cuba and came to the United States in 1980. My family and I arrived on an overcrowded boat. Even though I was a kid, I knew that we landed somewhere life-altering.
My father took a job repairing electrical equipment at a nonprofit radio station while my mom cleaned rooms at a hotel. Despite their tremendous work ethic, my family lived below the poverty line like many immigrants. That led me to become an entrepreneur early on, mostly out of necessity.
I started earning money at the age of 10 when I was in the fourth grade. My first business plan was to buy products that I could resell in the schoolyard. I had a lot of fun and also learned many important life lessons that have helped me throughout my life. My parents could not afford to give me pocket money. But that’s what helped me learn how to make it.
Through hard work and discipline, my parents slowly clawed their way up to the lower middle class. And I never stopped looking for ways to get ahead.
After High School, I worked up to 100 hours some weeks. That left no more than four hours for me to eat and sleep each day. Even though my free time was limited, I would go to garage sales and turn items around for a profit at a nearby flea market.
It was at one of the garage sales that I noticed someone selling hundreds of clothing samples. I bought them all for $1 each. This was a huge risk given, how little money I had at the time. I took the samples to the flea market and sold them for $6 each and made $3,000.
It was then that I realized smart investing can do much more than just help me get by. I continued to work hard, save and invest. That allowed me to save for a down payment on my first home at the age of 22. And I paid my entire mortgage each month by renting out the extra bedrooms.
From flea markets, I moved up to selling on eBay. Soon after, I started a wholesale business with an apparel brand I began importing from Mexico. I started traveling to wholesale shows in Las Vegas and Paris where I offered business owners the opportunity to sell my products in their brick-and-mortar stores worldwide.
Then I went from selling other companies’ products to creating my own brand. In only 13 months, my brand reached $1 million in sales. My companies have since gone on to develop and acquire numerous brands.
I believe hard work pays off – and have proven that throughout my life. My companies have now grown to reach millions of dollars in sales each year, and I no longer have to work like I did when I was younger.
My life has not been easy, but the challenges I overcame have taught me to appreciate what I have today. I’m truly grateful for the life I’ve built and for the country that welcomed me. Now, I’m using my business knowledge and life experience to help others fulfill their dreams.
"The first and most important person you need to believe in is yourself." – Toni Sorenson
I believe that we must strive for greatness in everything we do. That’s why I put so much emphasis on the importance of having good coaches. I invest tens of thousands of dollars each year in my own personal development. This includes coaches that I hire for myself, teaching events, professional organizations, development retreats, books and more.
When I’m learning and improving myself, I feel that I’m living life to the fullest. Having the right coach guiding you can make the difference between living an average life or an extraordinary one.
Throughout our coaching relationship, I will help you work on becoming the best possible version of yourself. My holistic approach to business and life coaching offers detailed lessons in:
BUILDING YOUR CONFIDENCE
SURROUNDING YOURSELF WITH SUCCESSFUL PEOPLE
BETTER DEFINING YOUR LIFE’S GOALS
TAKING EMOTIONS OUT OF YOUR DECISIONS
FIXING PROBLEMS AT THE ROOT VERSUS QUICK FIXES
KNOWING WHEN TO DELEGATE OR HIRE MORE PEOPLE
TAKING CARE OF YOURSELF BY IMPROVING YOUR HEALTH
CREATING MORE FREE TIME IN YOUR LIFE THROUGH EFFICIENCY
FULLY CONTROLLING YOUR LIFE AND YOUR FUTURE
Whether it's ongoing higher level consulting in your business or on a project basis I can help with strategy and oversight of new implementations.
You are at the center of your relationships, your business and your life. I can help you become the absolute best version of yourself.
Joanna Revelle Hernandez
OWNER, CEO | LIVE FABULOUSLY
When I started business in 2013 I had no clue where I would end up. From 2013 - 2019 I was able to run an online e-commerce women's fashion brand and get it to $1 million annually in sales however I felt very lost. On the outside it seemed as though I had it all together but I yearned for council, coaching and mentoring. I had no clue who could help me grow not only in my business but as an individual. From the moment I started conversing with Joel I couldn't believe how much my mindset changed and within two phone calls not only did I have new systems put in place but my business had new goals and my personal life was in a whirlwind of change due to the challenges and coaching Joel provided. I am forever grateful to have him in my life and look forward to all our future coaching sessions. Thanks Joel! I can't wait to see your coaching business blossom. I hope to take a look at what you are doing and in 5-10 years do the same for others. A true example of what a leader and servant of others is.