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I believe there's a shortage of real men in this society, and I want to do my part to help men become better fathers, husbands, and members of society.

Join me and my friends in a 31-day challenge to level up in all aspects of your life.

Space is very limited

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Take control

Join a group of men on a mission to level up in all aspects of life.

Overcome adversity

Learn to lead and take action in your life and in your business.

Live life by DESIGN

Create the life you want rather than live passively.

Thank you Joel for putting together this 31 Days to Masculinity group. My wife has already seen a change in me, and she’s been very supportive throughout the process. I’ve been blown away at how much this group of driven men have opened up with their struggles and deficiencies. It’s allowed me to do that same, and to get support and encouragement like I’ve never had before. Would I recommend you to join if you had the chance? Absolutely!

Allen Walker
Entrepreneur & Owner of Multiple Companies 


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I don’t care how disciplined you think you already are, taking the 31 Day Masculinity Challenge with Joel will test that notion and improve your life in tangible ways. Aside from the daily challenges themselves, the group setting offers a safe space for all in the group to share things many haven’t felt comfortable sharing anywhere before… and then we all grow from it together. It  is something you have to experience to believe. Highly recommend this to all men who aspire be greater versions of themselves.

Tim Shiffer, Owner & Founder of Advanced Primate and Good Day Sunglasses

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